&Now: Trust, Utility, and The Future of AI in Sports
We are thrilled to launch the third edition of the “& Now” series: A study into how Brands and Properties can use smart AI adoption to grow the next generation of fans.
To receive your copy of the report, "Trust, Utility, and The Future of AI in Sports," simply fill out the fields below.
Business Acquisitions, Partnerships & Personnel Stories
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Horizon Sports & Experiences and TOGETHXR Launch Landmark Joint Venture “IX to Five” Powering the Future of Women’s Sports Through Content, IP and Brand Integration
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Horizon, Togethxr launch women's sports venture IX to Five
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Women’s Sports Media Joint Venture IX to Five Launches From TOGETHXR, Horizon Sports & Experiences
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Great Ideas in VVIP Experiences: The Crest Club
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U.S. Ski and Snowboard, HS&E unveil full season of premium snow sports hospitality experiences
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U.S. Ski & Snowboard launching new hospitality program with Horizon Sports & Experiences
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World Sevens Hires HS&E for Media, Sponsorship in 7v7 Soccer Market
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Pro Padel League Hires HS&E for Sponsorship, Media Advisory
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Horizon Sports & Experiences acquiring Strategic, building out agency’s sponsorship marketing and experiential capabilities
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Horizon Sports & Experiences to do extensive work for Proximo's liquor brands
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Jose Cuervo renews and expands the UFC pact
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NBA Entertainment hires Horizon Sports & Experiences for metaverse, global expansion help
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NBA Entertainment signs with Horizon’s new sports experience practice
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ONE Championship enlists Horizon to boost US sponsorship efforts
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Horizon Sports & Experiences Acquires Blake Sports Group
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Horizon Sports & Experiences acquires agency Blake Sports Group
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Big sports sponsorship spender Verizon redistributes agency assignments
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Carolines Entertainment, Horizon Sports & Experiences Team Up to Boost New York Comedy Festival
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Horizon Sports & Experiences Hires Kerry Bradley as SVP of Strategy
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Horizon Sports & Experiences Names Kerry Bradley Senior VP of Strategy
HS&E, Thought Leadership & Conferences
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When a trade drops, the window to act is short. Kerry Bradley of HS&E explains why the brands that move quickly come out stronger.
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The Man Who Changed the Game for March Madness
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David Levy on The Deal with Alex Rodriguez and Jason Kelly
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Chris Weil, Horizon Sports & Experiences - Building the Live Sports Economy
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From March Madness to Pickleball Slam: David Levy’s Leadership Secrets
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With sports driving the marketplace, David Levy and Chris Weil hope to clean up with HS&E
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Horizon Media Expands With Launch of Sports Marketing and Brand Experience Agency
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David Levy, Chris Weil Team With Horizon Media to Launch Sports Marketing Agency
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Horizon Media weds sports and experience expertise under new practice
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Horizon Media Continues Expansion With New Sports Marketing, Brand Experience Agency
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David Levy on CNBC Last Call
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Media Buying Briefing: Why sports investment is a lot more complex than it used to be
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SBJ Marketing: Why Horizon is betting big on experiential
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NYSE Floor Talk | David Levy, Co-CEO, Horizon Sports & Experiences
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Has David Levy Cooked Up Sports’ Next Big IP Play? You Can Bet on It
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Join well-known sports and media executive David Levy for a conversation on the continuously evolving business of sports.
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Cannes Lions Festival of Creativity 2024: Cannes, France
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Hoops and Horizons: Innovating IP for Women’s Basketball Growth
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Chris Weil on PROFLUENCE SPORTS Podcase Episode #283
The Pickleball Slam
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The Pickleball Slam, Anna Leigh Waters and a sport trying to escape the gravity of tennis stars
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Pickleball Slam 4 Preview — History Of The Event And Behind The Scenes Prep With The Players
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Pickleball Slam set for fourth edition, headlined by ‘battle of the sexes’
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Pickleball Slam adds Ares Management as title sponsor
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Pickleball Slam first sponsorship move for Ares
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Pickleball Slam pits Anna Leigh Waters against Andre Agassi in battle of sports and sexes
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Andre Agassi and Eugenie Bouchard Set to Feature in Pickleball Slam 4 for $1 million Prize Pool
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Andre Agassi Headlines Pickleball Slam 2026 as Prize Money, Schedule, Players Revealed
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Pickleball Slam showcase to return for fourth edition
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Waters and Bouchard joining forces in Pickleball Slam 4
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Andre Agassi to star in new ‘battle of the sexes’ match – but not in tennis
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It's Waters vs. Agassi in a Pickleball 'Battle of the Sexes'
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Battle of the Sexes: Anna Leigh Waters To Take on Andre Agassi in 4th Pickleball Slam
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Pickleball Slam Announces South Florida Return with Andre Agassi, Anna Leigh Waters and More
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Pickleball Is Red Hot -- Just Ask Tennis Legends John McEnroe, Steffi Graf, and Maria Sharapova
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First “Pickleball Slam” is a Total Smash
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Andre Agassi, John McEnroe, Andy Roddick and Michael Chang to compete for $1 million … pickleball prize
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McEnroe provides the theatrics, but Agassi, Roddick win $1 million at Pickleball Slam
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Tennis greats Andre Agassi and John McEnroe join Pickleball Slam tournament as the new sport tries to attract fans
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Pickleball Slam: Roddick, Agassi, McEnroe, Chang take swings
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Tennis legends put America's latest sports phenomenon, pickleball, on full display
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Four tennis legends with 42 Grand Slam wins try different sport in Pickleball Slam 2 event on Sunday
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Tennis greats face off in charity pickleball tournament at Hard Rock Live
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Andy Roddick Says Pickleball Has Been a 'Fun Excuse to Reconnect' With Andre Agassi
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What is the Pickleball Slam? Why Andre Agassi, John McEnroe, Andy Roddick & Michael Chang are competing
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Pickleball Slam 2 on ESPN
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Hall of Fame tennis player Andre Agassi uncovers new passion with pickleball
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Four tennis legends with 42 Grand Slam wins try different sport in Pickleball Slam 2 event on Sunday
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A Pretty Big Dill: Welcome to High(ish)-Stakes Pickleball
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Andre Agassi, Steffi Graf Win $1M Pickleball Slam 2 vs. John McEnroe, Maria Sharapova
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Andre Agassi on Working Three Hours a Day and Playing Tennis in Jorts
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Can Sharapova Dominate In 'Exciting' Pickleball Debut?
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Tennis legends face off against amateurs in South Florida's Pickleball Slam
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Pickleball Slam 2025: Agassi, Graf vs. Roddick, Bouchard Set for $1M Match in Vegas
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Pickleball Slam event heading to Las Vegas for third iteration
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Andre Agassi, Steffi Graf, Andy Roddick, Eugenie Bouchard headlining Pickleball Slam
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Pickleball Slam 3 Heading to Agassi’s Las Vegas Home Turf
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Tennis legends seek Las Vegas pickleball prize
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ESPN Pickleball Slam Encore Lands Four Sponsors for 2024
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Pickleball Slam returns with enhanced sponsors, prime ESPN slot
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Hard Rock, State Farm, Brighthouse Financial, Franklin Sports Sign Up As Pickleball Slam 2 Sponsors
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Subway Signs as Presenting Sponsor of Pickleball Slam
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Franklin Sports teams with Pickleball Slam event
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Pickleball Slam on ESPN Beats Out MLB, NHL, NBA in TV Ratings Race
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Pickleball Slam beats 13 MLB games, 7 NBA clashes and 5 NHL matchups in TV ratings as its first event is watched by 796,000 viewers
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Pickleball Slam on ESPN Beats Out MLB, NHL, NBA in TV Ratings Race
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Pickleball Slam Averages 670,000 Viewers on ESPN
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Audience Analysis: Pickleball Slam makes some noise with debut
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ESPN’s inaugural Pickleball Slam impresses with solid ratings
Women’s Champions Classic
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Second Iteration of Women's Champions Classic gets TV window boost as Fox's NFL lead in
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Shark Beauty™ Women’s Champions Classic returns Dec. 20, 2025 to Barclays Center, Set to Air Live on FOX
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UConn-Led Women’s Champions Classic Launched by Fox Sports, HS&E
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Fox Sports to debut Women’s Champions Classic in 2024-25 basketball season
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Women’s Champions Classic to Launch on FOX in 2024, Featuring Four of College Basketball’s Marquee Programs
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UConn, Iowa, Louisville and Tennessee to participate in Women's Champions Classic
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Women's Champions Classic 2024 tickets: Best prices, teams, schedule for college basketball doubleheader in Brooklyn
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Women’s Champions Classic Names Shark Beauty as Title Sponsor
Unrivaled
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TNT Sports to air new women’s basketball league Unrivaled
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Former ESPN and Turner Chiefs Team Up to Bring ‘Unrivaled’ Women’s Basketball League to Market
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Unrivaled, the new women’s basketball league, wants brands in its court
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TNT signs deal with 3-on-3 women's hoops league
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TNT to broadcast women's 3x3 Unrivaled league
&NOW: The United States of Soccer
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Data Shows How Brands Can Win Fans Ahead of 2026 FIFA World Cup
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Horizon Sports & Experiences Unveils '& NOW: The United States of Soccer'
AUGUST 2025
The & Now series is new research by HS&E, designed to bring you insights into what’s happening now, and what’s coming next, in sports and entertainment. We are thrilled to launch the second edition of the “& Now” series: a deep dive into soccer in the U.S. market—and the once-in-a-generation opportunity presented by the 2026 FIFA Men’s World Cup.
To receive your copy of the report, "The United States of Soccer," simply fill out the fields below.
&NOW: The Women’s Sports Opportunity
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Horizon Sports & Experiences Introduces a New Thought Leadership Series -'& NOW'
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Women’s Sports Expected To See Continued Growth, New Horizon Sports & Experiences Shows
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Horizon Sports & Experiences releases study on women's sports growth
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Women’s Sports Poised to Convert Buzz to Dollars, Study Says
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Women's Sports Sees 200% Media Investment Gain: Horizon
The & Now series is new research by HS&E, designed to bring you insights into what’s happening now, and what’s coming next, in sports and entertainment. For the first in the series, we dive into the growing landscape and brand ROI opportunities in women’s sports.
To receive your copy of the report, "The Women's Sports Opportunity," simply fill out the fields below.
DECEMBER 2024