SPONSORSHIP I EVENTS
Paramount+ has relied on HS&E to identify, negotiate and execute strategic partnerships that drive awareness and tune-in for signature NFL and UEFA Champions League domestic media rights, while securing opportunities to drive macro brand objectives and support original programming premieres. Creative development and execution of bespoke activations at Indy 500 and Miami Grand Prix.
2024 TEAM PARTNERSHIPS
CHALLENGE
Paramount+ sought to build upon the successful 2023 NFL team partnership portfolio orchestrated by HS&E to support their ‘The NFL on CBS Streams Live on Paramount+’ marketing campaign.
EXECUTION
HS&E led outreach, negotiations and execution of ten (10) NFL team partnerships, generating an aggregate $1.44M negotiated savings and increasing average partnership ROI index by +45 points.
EA FC ‘25 PARTNERSHIP
CHALLENGE
Paramount+ tasked HS&E with exploring new points of entry in the US-soccer landscape to generate awareness around its UEFA Champions League rights among a younger, streaming-savvy audience.
EXECUTION
HS&E identified EA FC as an optimal partner and secured a domestic signage package at a 44% reduced investment that embeds Paramount+ directly within gameplay and projects to deliver a greater than 4:1 ROI.