SPONSORSHIP I EVENTS I BRANDING I EXPERIENTIAL
HS&E took Women’s Champions Classic sponsor Shark Beauty’s brand ethos of “For All Hairkind”—and turned it into a full activation at the inaugural Classic: “For All Fankind.”
The footprint existed at the intersection of basketball, Brooklyn, and Shark’s cutting-edge beauty tech. A full Glamsquad did complimentary touch-ups—while a basketball hoop and photo booth offered opportunities to cement memories.
98%
OF ATTENDEES SAID SHARK BEAUTY IS A BRAND THAT SUPPORTS WOMEN’S SPORTS
95%
SAID THE SPONSORSHIP MADE THEM MORE LIKELY TO SEEK OUT AND TRY SHARK BEAUTY PRODUCTS
FROM RENDER…
…TO REALITY
1.3K+
UNIQUE ENGAGED VISITORS
55.9%
CONVERSION RATE
19:29
AVERAGE DWELL TIME
1K+
UNIQUE VISITORS HAIR STYLED
WITH INFLUENCERS
@aliyahfunschelle
ALIYAH FUNSCHELLE
@ayan.broomfield
AYAN BROOMFIELD
@thenotoriouskia
KIA MARIE
@briana.green
BRIANA GREEN
110K+
INSTAGRAM IMPRESSIONS
21.3K
TIKTOK IMPRESSIONS
5.3K
INSTAGRAM ENGAGEMENTS
700+
TIKTOK ENGAGEMENTS
