SPONSORSHIP I EVENTS I EXPERIENTIAL I STRATEGY I PRODUCTION I BROADCAST
Michael B. Jordan’s commitment to Historically Black Colleges & Universities (HBCUs) and being a force for positive change in his hometown of Newark, NJ. came to life with the Invesco QQQ Legacy Classic.
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This multi-faceted experience includes a basketball double-header, battle of the bands, college fair, industry leaders brunch, VIP welcome party, court refurbishment and a range of cultural elements highlighting additional aspects of HBCU life and culture.





A portion of the event proceeds went to directly benefiting 50+ HBCU’s. The Legacy Classic has raised over $770,000+ in scholarships via the Thurgood Marshall College Fund.


